02 Nov Why the organic make up movement is taking root
What’s in your make up? A list of ingredients longer than your average novel? A string of unpronounceable names?
The demand for organic, natural make up has never been stronger with the global market expected to grow to $19.8 billion by 2022.
As an advanced skin therapist a huge part of what I do is educating my clients on the products they put on their skin, and my own interest in natural make up that works with my clients’ skin instead of against it, has continued to grow.
What does ‘natural’ make up actually mean?
When you see the words ‘natural’ and ‘organic’ on make up brands it means that make up is most likely plant-based (also known as botanical) and is usually free from parabens, mineral oils and silicon. In some cases, natural make up may also be cruelty-free and/or vegan.
Where to buy organic make up
Even a few years ago, sourcing natural make up and skin care products was challenging and you had to pay upwards of three figures for it. Thankfully its growing popularity has led to more stockists, more availability and a far wider product range. From Neals Yard, to my personal favourite, Eminence Organics, a quick Google search will supply you with choice and options.
Why should you choose natural make up?
What we put on our bodies should be as important as what we put in them. The ingredients used in many high-street make up brands can end up having an adverse effect on your skin in the long-term. Plus, many botanical products smell fantastic compared to the chemical smells of many cosmetics.
Remember, healthy skin starts with great skin care routine, not make up – use sun protection, cleanse and hydrate your skin. If you’d like to give organic, vegan make up a try head into the clinic to test out my range of Eminence Organics products.